Freight markets are cyclical — sometimes capacity is tight and freight is plentiful, and other times freight is scarce and margins are under pressure. The challenge isn’t just surviving these shifts — it’s planning with purpose in both environments.
In this session, leaders from Fraley & Schilling will share how they’ve evolved their planning strategy to maximize revenue in freight-rich markets while protecting margins and driver productivity in freight-constrained markets. Through real-world examples, we’ll explore how small planning decisions — load selection, reload positioning, deadhead management, and network balance — can compound into significant financial impact.
We’ll also discuss how implementing AI optimization by Optym has enabled Fraley & Schilling to shift from reactive dispatching to strategic, driver-focused network planning, regardless of market conditions.
Whether freight is abundant or scarce, disciplined planning is what separates high-performing carriers from the rest. Join us to learn how Fraley & Schilling is building operational resilience through purposeful planning.
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